The foundation of TikTok is its challenges, which have created the most viewed videos on the platform. TikTok creators aren’t hesitant to adapt to the demand for content, be it dance-offs, make-up tutorials, or other things. Brands are frantically looking for TikTok hashtags for their challenges since they are ideal for increasing awareness and inspiring excellent user-generated content. Challenges are one of the hottest trends on TikTok, and innovative brands are already leveraging them to accelerate their growth and reach millions of users on the app.
Practically any challenge can be used on TikTok, but it must be simple for everyone to recreate and engaging enough for your audience to want to participate. They could be more challenging than the #Oldtownroadchallenge or as easy as the #SpinningkickChallenge.
It’s smart to leverage this and use challenges to inspire your audience to produce user-generated content that supports your brand. TikTok challenges frequently gain popularity and spread like wildfire on the app when executed well. They are among the most captivating strategies available on the platform.
Challenges can help your company increase visibility, produce relatable content, and expand your TikTok community. There is plenty to gain from TikTok challenges, whether you’re a brand trying to engage your audience or a creator looking to join the next popular TikTok challenge!
TikTok challenges vary depending on their objective and who launches them.
Community challenges are organic and typically result from a TikTok trend or subject that has gone viral. These challenges are independent of anyone, brand, or item.
Similar to how community challenges communicate to a smaller group of creators than TikTok as a whole and are more specialized, such posts can be seen in challenges like the #3MinuteMakeupChallenge. Spending time interacting with your target audience and consumers frequently is necessary to identify trending community concerns. Unfortunately, finding difficulties is difficult with TikTok’s inbuilt search. Despite being organic, many community challenges involve using products or brand mentions.
Hashtag Challenge ads
A TikTok ad style known as a hashtag challenge ad takes over the platform’s discovery page. These hashtags, exclusive to premium brands, are identified by the word “sponsored” but otherwise appear to be organic. These challenge-based tags’ primary objective is to promote user-generated content.
Branded challenges are campaign-based challenges that a brand develops. Typically, marketers collaborate with TikTokers to promote these challenges to raise awareness of both the challenge and the promotion of the brand as a whole.
TikTokers love challenges, so participation is guaranteed.
TikTok users enjoy making content for hashtag challenges. Hashtag challenges may effectively enhance your brand and go viral if set up correctly, and this is because many people will participate and provide content.
Content producers may participate in hashtag challenges with just a few clicks, making it exceedingly simple to do so. The simplicity of involvement has many advantages for brands, and Influencers can offer new perspectives and go viral even when participating in an ongoing challenge. TikTok is so popular and engaging because of its diversity as well as the enormous potential for creativity.
Gain user-generated content that promotes your brand
TikTok challenges are your best option to interact with your audience, draw in new customers, and gather unique user-generated content. This is because hashtag challenges act as an organic call to action between you and your audience. Challenges are a compelling motivation to get people talking about your brand when combined with an incentive like promotion or freebies.
Specific industries, like fashion and beauty, naturally subject themselves to challenges more than others. Nevertheless, brands and products frequently become popular on TikTok. The most significant evidence of this phenomenon is in the 10+ billion views on #TikTokMadeMeBuyIt.
Collaborating with influencers
In addition to these critical benefits, hashtag challenges are a terrific opportunity to work with prominent TikTok influencers. These will also assist in getting the TikTok community to recognize and appreciate your brand.
If your company doesn’t yet have a professional TikTok account, working with more popular influencers, there might be the best course of action. Doing this guarantees your message will spread rapidly and perhaps more affordably than just using advertisements. Working with multiple influencers at once would make sense depending on the overall campaign’s objectives.
Looking through the current hashtag challenges, you’ll see that some of the earliest videos are identified with a red label that says “original” at the top of the challenges page. These are the videos of the influencers who were first involved in the brand’s challenge.
Build brand awareness
It’s no secret that TikTok has intense competition due to its fast-growing user base. The more people are speaking positively about your brand, the better. Branded hashtag challenges can generate much-needed visibility and brand awareness, and brand awareness is the stepping stone for engagement.
Hashtag challenges put your brand in the spotlight on the feeds of popular TikTok influencers. Participating in a challenge is more likely to increase your brand’s visibility because influencers frequently earn more reach than branded accounts. This explains why collaborations with creators and influencers are prevalent in the branded TikTok challenges.
In-feed ads and takeovers
To maximise the impact of their hashtag challenges, TikTok advises creators to use brand takeovers and in-feed advertisements in addition to the challenge itself.
Of course, they get money from the advertisements, but the brand value is undeniable, given that the in-feed ads act as a full-screen traffic generator for your challenge. This can significantly increase the number of people participating in and contributing to your challenge.
TikTok challenges are an ultimate tool for engaging new audiences. This statement has never been more evident in the post-pandemic world, where people are virtually involved in social activities. Everyone loves an opportunity to showcase their talent and a hashtag challenge, and TikTok provides nothing less. Tiktokers love a branded hashtag challenge because they love to be introduced to products made by brands that genuinely value their customers. If this can’t drive the necessary engagement, then nothing will.