Literature review as a research methodology: An overview and guidelines

Hannah Snyder is an assistant professor at the department of marketing, BI – Norwegian School of Business, Oslo, Norway. Her research interest relates to service innovation, customer creativity, deviant customer behavior, and value co-creation as well as a special interest in literature review methodology. She has published in the Journal of Business Research, European Journal of Marketing, Journal of Service Management and International Journal of Nursing Studies.

© 2019 The Author. Published by Elsevier Inc.

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