Arab Brands and the Challenge of Digitization

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In the age of digitization, Arab companies and brands have several ways to distinguish themselves from the mass of their competitors, to stand out, or even just to signal themselves as a particularly innovative and up-to-date company. These methods undoubtedly also concern the products and services offered by the company, which will increasingly have to respond to very precise customer needs, including those of a purely technological nature, with a functionality that is easily intuitable, simple, and, if possible, as smooth and immediate as possible. To stand out amidst the multitude of competitors, even the best Arab companies will necessarily also have to exploit everything to do with the web, with the network, and especially with the new virtual platforms called social media, which for some years now have taken the place of traditional media.

The role of social media

On social media, the mistake to be avoided is that of using the same language and grammar for the different channels: many brands, even today, continue to publish the same posts on different social media, such as Facebook and Instagram, thus giving a certainly unpleasant impression to all outside observers familiar with online communication. In order to distinguish itself, the brand will have to draw up a separate editorial plan for each social channel, providing for the use of different languages (for the copy of the posts) and specific content that is able to adapt to the particular characteristics of that social platform. Wanting to enrich their online content even more, thus distinguishing themselves from the competition, Arab brands can also decide to dedicate part of their publications to people, to training employees, to all those who animate the company, thus taking a decisive leap toward the future of online communication.

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By shifting from a predominantly product-focused communication to content focused on people, their stories and their peculiar way of telling about themselves and the brand, the company will become a much more empathetic creature, much more human and closer to the primary needs of people, who increasingly tend to prefer real contact with their fellow human beings, even when surfing the Internet and social networks.

The other departments of the company must also be able to exploit the opportunities of digitalization: one of these is undoubtedly customer service, which is also based on the relationships established between two people, and on the ability of one of these (the brand representative) to solve one or more practical problems that plague the consumer, or even simply their curiosity.

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In the historical conjuncture in which we find ourselves, decisive efforts must be made to provide increasingly personalized and human assistance, capable of surprising any customer with a demonstration of closeness, even while remaining within virtual dimensions. From this point of view, assistance carried out with the support of video tools, in real-time, would undoubtedly contribute to humanizing the company and bringing it emotionally closer to people. A salesperson remotely showing the products offered in the shop, or a customer service employee organizing a video call to support the customer with a particular request: the possibilities are endless.

Valuable allies

Online tools, from this point of view, can become exceptional allies at the disposal of companies to get closer to their public, to establish truer, more intimate relationships, based above all on the naturalness of human contact. By interacting in real-time with another person, the public immediately experiences a satisfying feeling of relaxation, putting them in the ideal conditions to fully appreciate the value of the brand and its products. It is certainly no coincidence that many companies have already taken this path.

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One sector that has already realized the potential of human capital is certainly that of gambling, which for some time now has been proposing a revolutionary game mode based on real-time, remote interaction between the player and a real-life croupier, just like in traditional casinos. The best live dealer casinos (أفضل الكازينوهات الحية) are able to satisfy the tastes and expectations of any player, offering a wide selection of the best casino games found on the net. The guides on the site will also help even the most inexperienced players through the registration process and the initial stages of the game, and guide them through the exclusive welcome bonuses.

Technology can never stifle the magic of human contact. In some cases, digitization may even succeed in enhancing the noblest characteristics of human beings, putting them at the service of others and their needs.

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